Case Study
Chaitali Collection
Case Description
Chaitali Collection a renowned and established brand in Chakan, is well established business and was running in traditional way and the marketing was also done in traditional way, due to this way of marketing and advertising a huge amount of profit was drained out and there NP (Net Profit) were shrunken.
Case Results
Brandberry introduced new and modern ways of advertising and marketing tools. With unique ideas and personal one-on-one marketing helped a lot to gain and retain customers. Which help sustain their NP (Net Profit)
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Kakade Collection
Case Description
Client was facing issues with high percent of dead stock. This resulted in lower profits, less rolling cash and at the same time acquire huge storage space that could be utilised. This was heavily affecting the sq.ft. ratio of the shop and had to bear additional costs to the business.
Case Results
Studied internal and external buying behaviour. We set a few targets and milestones to remove old stock. We gave offers and schemes and put specific people to task. Now the inventory of old and slow moving stock is much under control. We have worked on System (SOP) on purchasing and inventory, which helped the shop to give maximum output of sq. ft ratio.
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PBK Jewellers
Case Description
Less liquid cash / capital in hand
Case Results
As cash flow is very important in retail business, Brandberry has set customised SOP to have enough inventory to capture every possible sale while avoiding overstock and minimizing expenses. Implementing new ideas to improve cash in hand.
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